- 19 Sep 2011
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- Analytics
Measuring Website Performance With Google Analytics Site Speed Reports
Page load times can have a dramatic effect on the performance of your site. Very long page load times can be detrimental to your site’s conversion rate. To help webmasters improve site speeds, Google Analytics recently released the Site Speed Analytics report. The Site Speed report allows you to diagnose potential page speed problems at […]
Read More- 18 Sep 2011
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- Adwords, Analytics
Track Ad Positions With Adwords ValueTrack
AdWords ValueTrack is now able to provide information about the position of your ad with the {adpostion} parameter. To use the parameter simply ad it to your destination URL as shown in the following example: For a website called www.mysite.com the destination URL of your ad would be something like http://www.mysite.com/?adplace={adposition} When your ad receives […]
Read More- 18 Sep 2011
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- Adwords
Adwords Top Of Page Bid Estimates
In addition to first page bid estimates, AdWords now allows you to view an estimate of the CPC required for your ads to appear regularly above search results via the new Top Of Page bid estimate metric. The estimates can be viewed by navigating to the keywords tab in your account and clicking the columns […]
Read More- 14 Sep 2011
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- Analytics
Google Analytics Multi-Channel Funnels
Google Analytics recently introduced Multi-Channel Funnels which allow you to view the full path to an online conversion over a 30 day period. This is a significant enhancement over standard reports which only attribute a conversion to the last click on your ad or link. Multi-Channel Funnels consist of five reports that provide valuable insights […]
Read More- 14 Sep 2011
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- Adwords
Boost Conversions With Adwords Conversion Optimizer
AdWords Conversion Optimizer uses historical Conversion Tracking data to increase conversions more cost effectively. With Conversion Optimizer you set a maximum cost per acquisition (CPA) which is is the maximum your willing to pay per conversion or a target CPA which is the average amount you’d like to pay per conversion. Conversion Optimizer then automatically […]
Read More- 14 Sep 2011
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- SEM
What Consumers Do Before Purchasing Online
A recent whitepaper by Google and Nielson into online consumer purchasing behaviour across a range of sectors gives some valuable insights into what people do before they make an actual purchase. The report tries to shed light on areas such as the how long people spend researching a product and how they use search during […]
Read More- 18 Aug 2011
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- Analytics
Google Analytics Sessions: New Calculation
Recently Google Analytics made a change to how sessions are calculated. A session represents a period of interaction between a users browser and a website. Previously, a session ended every time a user closed his or her browser. Now, sessions are ended when the traffic source value of a user changes. This means that if […]
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