- 15 Mar 2013
- No Comments.
- Adwords, Mobile, SEM
Mobile Conversions Study
A recent study carried out by Google working in conjunction with Nielsen has found that more than half the conversions that result from mobile searches occur within one hour. During the study people were asked to use a special mobile app to record their mobile searches over two weeks. More than 6000 searches were recorded […]
Read More- 14 Mar 2013
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- Adwords
Can You Set Up Call Extensions With Adwords Editor?
At present you can not set up Call Extensions with Adwords Editor. The ability to bulk edit call extensions across several campaigns would be a nice feature. Currently the only extensions supported by Adwords Editor are Location Extensions and Site links.
Read More- 14 Nov 2012
- No Comments.
- Adwords
Increase Conversions With Adwords Enhanced CPC
Enhanced CPC is an AdWords bidding feature that dynamically adjusts you Max CPC in an attempt to get more conversions at or below your current CPA. Enhanced CPC users a range of parameters (many of which only Google could possibly know about) to determine the likelihood that a particular auction will result in a conversion. […]
Read More- 12 Jul 2012
- No Comments.
- Adwords, Analytics
Tracking Email Leads With Adwords And Analytics
If your using AdWords to market non-ecommerce sites (e.g. an estate agent website) one way to track leads is to place the AdWords conversion tracking code on the email confirmation page. That way, whenever someone sends an email requesting information about the services you offer, you can track this lead from within the AdWords system. […]
Read More- 27 Oct 2011
- No Comments.
- Adwords, Analytics
Adwords Introduces Bid Per Call
At Swascorp we’re constantly looking for ways to get the most out of Adwords campaigns in terms of profitable sales and leads. To do this we use the full range of targeting, bidding, tracking and reporting features available within Adwords in conjunction with Google Analytics. Recently Adwords announced that they would be introducing a new […]
Read More- 08 Oct 2011
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- Analytics
Google Analytics Now Incorporates Webmaster Tools
Following a trial to allow people to view Webmaster Tools search data in Google Analytics, Google has announced that the data will now be available to all Analytics accounts. By linking Webmaster Tools and Google Analytics, marketers will now be able to access a Webmaster Tools section from their Analytics dashboard. The Webmaster Tools data […]
Read More- 05 Oct 2011
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- Adwords, SEM
Adwords Quality Score Enhancements
As part of its continued efforts to provide the most relevant results to users, Google has announced improvents to the way it calculates Adwords quality scores. From now on, greater weight will be given to landing page quality and relevance when determining quality scores and ad rank. The changes, which were initially trialed in countries […]
Read More- 29 Sep 2011
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- Analytics
Google Analytics Real-Time Reporting: See What’s Happening On Your Site Right Now
Google has just launched a set of reports in Google Analytics that allow you to see what is happening on your site in real-time. The reports, called Google Analytics Real-Time reports, are available to account administrators in the new version of Google Analytics and are currently located under the Dashboard tab (this location will change […]
Read More- 29 Sep 2011
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- Analytics
Google Analytics Premium Launched
Google has just announced the launch of Google Analytics Premium, a new version of analytics designed to address the specific needs of larger advertisers. Google Analytics Premium comes with a set of advanced tools which allow for far more effective data modelling and boasts extra processing power for handling larger data sets and greater numbers […]
Read More- 23 Sep 2011
- No Comments.
- Adwords, Social
The +1 Button And Using Adwords To Boost Your +1 Count And Conversions
One way of boosting online conversions is to get people to recommend your site to their contacts. This can be achieved via the Google +1 button. The Google +1 button allows people to recommend content as they surf the web. The button can appear next to organic search results, search ads, Google Display Network ads […]
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